Marketing is an exciting career path. Marketers identify new markets, get to appeal to the needs of customers, and are also involved in breaking into new markets. However, when considering a career in marketing, it is essential to note that marketing is a broad career.
Every organisation needs a marketer, especially one that is skilled. Marketers play some important roles in an organisation. Some of which includes:
- Advertising: The sales and marketing departments of organisations are responsible for the advertising of products. In advertising products and services to a target audience, marketers apply skills in identifying the most appropriate means of engagement. Thus, as a marketer, you will be applying your creativity a lot.
- Promotions: As a marketer, your job description would also include promoting products and service. Although product promotions seem like advertising, they differ in so many ways. While advertising may be aimed at a wider audience, promotions are more specific and aimed at a specific audience.
- Public relations: Marketers are the faces and voices of organisations. The sales and marketing team engages customers directly to create a positive image for the organization.
Due to the various roles, marketers perform in every organisation; people seeking to develop a career in marketing must undergo rigorous training to upskill. Marketing courses available at Pitman Training Laois are designed to prepare enthusiasts for a career in marketing. Pitman Training Laois offer a Digital Marketing Diploma and Marketing Assistant Diploma.
These courses are tailored to equip you with the skills needed to deliver as a marketer. For more information on our wide range of courses in Laois call one of our friendly tutors on 057 868 0559,SMS/WhatsApp 087 642 9664 or email laois@pitman-training.ie
