of learners achieved a promotion within 12 months, with many crediting their certification for supporting that progression.
average salary increase reported by graduates who saw a pay rise after completing their training.
of employers say they are more likely to hire candidates with a recognised digital marketing certification on their CV.
Developed with Industry Experts
Learn from professionals working at the forefront of digital marketing and build skills aligned with current tools, trends and best practices. Each DMI programme is shaped in collaboration with a global advisory network, including experts from organisations such as Google, Microsoft, LinkedIn, YouTube, HubSpot and Kantar.
Tyrona Heath
Director, Market Engagement, The B2B Institute
LinkedIn
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Courtney Sembler
Senior Manager
Hubspot
What You’ll Learn
1 Core Digital Skills:
- – SEO, PPC and digital advertising
- – Social media marketing
- – Email marketing campaigns
- – Analytics and reporting
2 Strategy and Execution:
- – Campaign planning
- – Budget management
- – Optimisation techniques
3 Business Tools:
- – Excel, PowerPoint, Word
- – Presenting results professionally
4 UX and Customer Experience:
- – Understanding user journeys
- – Improving website performance
Module Overview
Understand how digital marketing is evolving in the age of AI and how to apply it in practice.
This module introduces the core principles of digital marketing, alongside the growing role of AI, machine learning and data driven tools. You ll learn how to plan and deliver integrated campaigns, using both traditional and digital channels to connect effectively with your audience.
What You’ll Cover
You’ll build knowledge across the key areas of digital marketing, including:
- digital marketing strategy
- content marketing
- social media marketing
- SEO
- paid search and display advertising
- email marketing and automation
- web optimisation and ecommerce
- analytics with GA4
- professional skills for digital marketers
Course Duration: 30 hours*
CPD Points: 30
*Actual course duration will vary from individual to individual, based on prior skills and application
Who is this Digital Marketing Diploma for?
This diploma is designed for individuals looking to build practical digital marketing skills and apply them in a real world setting.
- Starting or changing career
- Marketing professionals
- Progressing in your role
- Business owners and consultants
- Data and insight roles
- Flexible, self paced learning
- Study online, in-centre, or both
- Start anytime
Ready to get started?
Why Choose Pitman?
97.3%
Improved workforce capability
71%
Career progression rate
98.2%
Learner satisfaction
Frequently Asked Questions
What is the DMI Digital Marketing Diploma?
The DMI Digital Marketing Diploma is a practical, industry-aligned qualification designed to build real digital marketing skills across key channels, including SEO, social media, paid advertising, content marketing, email marketing, analytics, digital strategy, and AI in marketing.
Who is this diploma suitable for?
This diploma is suitable for anyone in Ireland looking to start or develop a career in digital marketing, including beginners, career changers, business owners, and professionals who want to build structured, job-ready skills.
Are there any entry requirements?
There are no formal entry requirements for this diploma.
What topics are included in the diploma?
The diploma covers digital marketing in the era of AI, content marketing, social media marketing, SEO, paid search and display advertising, email marketing and automation, professional soft skills, web optimisation, ecommerce and social commerce, analytics with Google Analytics 4, and digital marketing strategy.
How long does the diploma take to complete?
The guided learning time for this diploma is approximately 30 hours, although actual completion time may vary depending on prior experience, pace of study, and level of application.
Will I receive a qualification at the end?
Yes. Upon successful completion and passing the external exam, you will receive the DMI Professional Diploma in Digital Marketing.
Does the diploma include analytics and GA4?
Yes. The diploma includes a dedicated module on analytics using Google Analytics 4 (GA4), covering data collection, reporting, and privacy considerations.
Does the diploma cover AI in digital marketing?
Yes. The diploma includes digital marketing in the era of AI and explores how AI tools and technologies are transforming marketing practice.
Where can I study this diploma in Ireland?
This diploma is available through Pitman Training centres across Ireland, with flexible study options and support provided throughout your training.
