Essentials of Public Relations

Office & Secretarial

This course provides an overview of using Public Relations (PR) in today’s world, incorporating press and social media releases, measuring the success of a PR campaign, and much more.

Course

Quick Enquiry

Is This for You?

In this course, you’ll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with influencers, and how to react to negative news stories.

You’ll also learn how to build and monitor a successful PR campaign.

Award and Associated Qualifications

Awarded 1 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

Course

Duration

1 hour

About this course

Public relations (PR) has always been a balance of persuasion, information, and communication. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships.

There are two modules in the course:

Module 1 – Strategies for the modern Public Relations Professional, including how to build relationships with influencers, how to handle a PR crisis effectively, the characteristics of a successful PR plan, and more

Module 2 – Writing Skills for Public Relations, including identifying the characteristics of a compelling key message, best practices for distributing a press release, and identifying key characteristics of quality social media releases

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Aims and Objectives

This course will teach you strategies to work effectively with modern PR tools.

Pre-Requisites

There are no pre-requisites required for this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –

Self-Funded:

Flexible payment plans to help you spread the cost* available at many of our centres;
You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

Providing a comprehensive training programme outlining learning outcomes
Tailored personnel letters
Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

This course is ideal for anyone who participates in activities designed to promote their organisation’s brand and grow its audience.

What's the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Featured Training

Types of Learning

Essentials of Public Relations

Office & Secretarial

Is This for You?

Award and Associated Qualifications

Awarded 1 CPD points upon successful completion