Blogging for Business Courses | Pitman Training

Blogging for Business

This course starts by exploring and using others’ blogs to gain exposure and moves on to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Quick Enquiry

Is this for you?

This course is for anyone who is thinking of starting a blog for their own business or who has been asked to write for their employer’s blog. The course will help you develop up-to-date skills on one of the most popular social media platforms.

Optional Qualifications and Certification*

Awarded 19 CPD points upon successful completion

* not available to those on funded or TSG-supported programmes

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

Around 19 hours

I liked the way you could complete the course in your own time and the tutor support was excellent.  I’m now working in a 9-5, Mon-Fri job which was my goal.

- Kate M.

About this course

Blogging has become an essential part of the social interaction to help a business engage with its online customers from a more personal viewpoint.

This course is for those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires training before publishing to a large customer base. It is vital that a business blog set the appropriate tone for its audience, as a misstep could alienate one’s customer base, which could spell PR disaster.

Course Content

Module 1 - Finding out about Blogs

Module 2 - Designing your Blog

Module 3 - Managing your Blog

Module 4 - Blogger

Module 5 - Tumblr

Module 6 - WordPress

The course covers all you need to know before getting started with your blog. The three main areas you’ll look at are:

Finding out about Blogs - which includes the different types of blog, typical elements of a blog and blog post, blogs to follow, commenting and sharing on blogs, and what to post and when.

Designing a Blog - which includes the different ways to present a blog, adverts, images, accessibility issues, and different blogging software options.

Managing your Blog - which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

You will also have access to tutorial sessions that take a closer look at Blogger, Tumblr, and WordPress blogs so you can get guidance on creating your blog.

Aims and Objectives

This course has been put together to offer guidance on how to write engaging, professional business blogs. By the end of the course, you will be well positioned to start a new business blog.

Pre-Requisites

None

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

Upon successful conclusion of this course, you could apply your newly gained knowledge and skills in careers such as Marketing Assistant, Marketing Coordinator, Social Media Manager, Events Assistant, or Events Manager –– all rewarding careers for marketing professionals with the latest online social media skills.

Additional Information

Blogging for Business Course Training Centres

Location Address Region
Carlow Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow Enquire &
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Clare Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare Enquire &
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Cork Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork Enquire &
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Dublin Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin Enquire &
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Dublin-Swords Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin Enquire &
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Dundalk Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth Enquire &
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Galway Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway Enquire &
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Kerry Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry Enquire &
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Kildare Pitman Training Kildare, Monread Shopping Centre, Monread Road, Naas Enquire &
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Laois Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, Enquire &
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Limerick Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick Enquire &
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Mullingar Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, Enquire &
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Sligo Pitman Training Sligo, Abbey House, JFK Parade, Sligo Enquire &
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Waterford Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford Enquire &
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Wexford Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Enquire &
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Wicklow Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow Enquire &
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Carlow
Pitman Training Carlow, Unit 1, Deerpark Business Complex, Dublin Road, Carlow R93 K409
Cork
Pitman Training Cork, Unit 4, Airport East Business & Technology Park, Cork T12 KW88
Dublin
Pitman Training Dublin, 3 Westland Square, Pearse Street, Dublin D02 N567
Dundalk
Pitman Training Dundalk, First Floor, Ramparts Shopping Centre, The Ramparts, Dundalk, Co Louth A91 R820
Galway
Pitman Training Galway, Centrepoint, Liosban Business Park, Tuam Road, Galway H91 RYD2
Kerry
Pitman Training Kerry, 2nd Floor Davcon Building, Monavalley Business Park, Tralee, Co. Kerry V92 XY58
Laois
Pitman Training Laois, Kea-Lew Business Park, Mountrath Road, Portlaoise, Co Laois, R32 W0DT
Limerick
Pitman Training Limerick, Unit 8 Chapel Court, Cathedral Place, Limerick V94 F6K2
Mullingar
Pitman Training Mullingar, Castle House, Castle Street, Mullingar, Co. Westmeath, N91 Y896
Kildare
Pitman Training Kildare, Monread Shopping Centre, Monread Road, Naas W91 YR12
Sligo
Pitman Training Sligo, Abbey House, JFK Parade, Sligo V94 YH6Y
Dublin-Swords
Pitman Training Dublin-Swords, Chamber Buildings, North Street, Swords, Co.Dublin K67 A347
Waterford
Pitman Training Waterford, Unit 630C, Northern Extension, IDA Business Park, Cleaboy Road, Waterford X91 X7FV
Wexford
Pitman Training Wexford, Unit 10, Westpoint Business Park, Clonard, Wexford Town Y35 YX60
Clare
Pitman Training Clare, Unit 10, Tracklands Business Park, Ennis, Co. Clare V95 F3C5
Wicklow
Pitman Training Wicklow, 10 Bullford Business Campus, Kilcoole, Co. Wicklow A63 TP65

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